Evaluation of the performance of program features and marketing content along measures of customer response, use, conversion, and retention
Statistical testing of A/B and multivariate experiments
Design, build and maintain metrics and reports on program health
Respond to ad hoc requests from business leaders to investigate critical aspects of customer behavior, e.g. how many customers use a given feature or fit a given profile, deep dive into unusual patterns, and exploratory data analysis
Employ data mining, model building, segmentation, and other analytical techniques to capture important trends in the customer base
Participate in strategic and tactical planning discussions
Job Qualifications:
7+ years of experience working with large-scale complex datasets
Strong analytical mindset, ability to decompose business requirements into an analytical plan, and execute the plan to answer those business questions
Strong working knowledge of SQL
Background (academic or professional) in statistics, programming, and marketing
SAS experience a plus
Graduate degree in math/statistics, computer science or related field, or marketing is highly desirable.
Excellent communication skills, equally adept at working with engineers as well as business leaders