Director, Subscriber Acquisition Marketing, WSJ

Dow Jones & Co.
Dow Jones, Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation in the subject line.
NYC - 1211 Ave of the Americas
Full time
Job_Req_42837
Job Description:
About Us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.
Dow Jones is seeking a Director, Subscriber Acquisition Marketing for the Wall Street Journal who will manage a team of acquisition marketers and havebe responsibilityle for growing and optimizing customer acquisition marketing programs aimed at driving WSJ subscription growth both domestically and internationally.
Reporting to the Senior Director, Acquisition Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will:

• Develop and execute comprehensive acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue).
• Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Set clear performance goals and provide ongoing feedback and development opportunities to team members.
• Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
• Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
• Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).
• Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.

You Have:

• 12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition
• Experience managing a team (4+)
• The willingness to work in our midtown Manhattan office 3 days each week
• Experience in a subscription-based business and an understanding of subscription economics
• Experience A/B testing and utilizing those results to inform marketing decisions
• Experience working with product teams
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
• Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
• Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
• Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments

#LI-HYBRID
Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $160,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Business Area:
Dow Jones - CMO - Marketing

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