Communications Specialist - Social Media Content Creator

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Communications Specialist - Social Media Content Creator.

We have an exciting opportunity to join our team as a Social Media Content Creator.
This role involves a dynamic blend of content creation, content publishing, and community management. You will be responsible for receiving and interpreting social content requests from stakeholders, tailoring strategies to specific channels, creating compelling copy and visuals, publishing content, as well as community management across our various social platforms.
Reporting directly to the Social Media Content Lead, this position plays a pivotal role in shaping and executing the social media strategy for NYULH.

Job Responsibilities:

Content Creation

• Collaborate with stakeholders to intake and interpret requests for social content
• Work with Social Media Content Lead to develop and maintain a social media content calendar
• Create engaging and platform-specific content, including copy, video, and visuals, that resonates with relevant target audiences
• Ensure content consistency in terms of style, quality, and tone of voice across all channels
• Stay updated with the latest in content creation tools and social media trends to enhance content quality and engagement
• Leverage audience insights and performance metrics to support development of audience growth strategies

Community Management

• Actively manage community interactions by responding to comments, messages, and posts in a timely and professional manner, and in accordance with community management guidelines
• Foster a positive community environment and encourage active engagement by initiating conversations and participating in discussions
• Collaborate with third party social listening vendor to monitor social media brand mentions and work with them on when and how to respond to different comments or mentions

Content Publishing and Scheduling

• Schedule and publish content across various social media platforms using content management systems and scheduling tools (like Sprout)
• Optimize posting schedules based on analytics to maximize content reach and engagement
• QA content for accuracy and platform specifications prior to publishing
• Continuously monitor and adjust publishing strategies based on content performance and audience feedback

Analytics and Reporting

• Regularly track and analyze the performance of social media content using analytics tools (like Sprout) as well as partnering with NYULH Analytics team to gauge effectiveness and identify areas for improvement
• Prepare and present detailed reports on campaign performance, insights, and learnings to stakeholders and senior management
• Use data-driven insights to drive engagement on future posts

Collaboration and Coordination

• Participate in brainstorming sessions and strategy meetings to contribute creative ideas and insights
• Lead content review and approval process to collect necessary feedback / approvals from relevant stakeholders

Minimum Qualifications:

• 2 years of relevant experience in social media management, content creation, or a similar role
• Bachelors degree in Marketing, Communications, Graphic Design, or a related field
• Strong writing and visual content creation skills with a keen eye for detail
• Proficiency in social media platforms (LinkedIn, YouTube, Facebook, Instagram, X, TikTok), channel specific scheduling tools, and social analytics software
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously
• Creative thinker with the ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications:

• Experience in the healthcare industry

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $67,771.14 - $95,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here