Front End Architect - Marketing Analytics

Front End Architect - Marketing Analytics
US--
Job ID: 2024-10177
Type: Regular Full Time
# of Openings: 1
WORKH - Remote (Work from home)
Overview

WHO WE ARE:

Beyondsoft Consulting, Inc. is a leading technical solutions and consulting partner. We combine emerging technologies and proven methodologies to tailor elegant solutions that solve complex challenges and empower our customers to accelerate their business goals. For the past 25+ years we have been providing a broad range of high-quality IT services, including staff augmentation, business process outsourcing, custom software solutions, test automation, digital enablement, and other software engineering and digital transformation services.

WHAT WE’RE ABOUT:

We believe that collaboration, transparency, and accountability are the values that guide our business, our delivery, and our brand. Everyone has something to bring to the table, and we believe in working together with our peers and clients to leverage the best of one another in everything we do. When we proactively collaborate, business decisions become easier, innovation is greater, and outcomes are better.

Our ability to achieve our mission and live out our values depends upon a diverse, equitable, and inclusive culture. So, we strive to foster a workplace where people have the respect, support, and voice they deserve, where innovative ideas flourish, and where people can unleash their brilliance. For more information regarding DEI at Beyondsoft, please go to https://www.beyondsoft.com/diversity/.

Responsibilities

JOB OVERVIEW:

This position will play a key role as a hands-on front-end architect in the MarTech, AdTech, and digital analytics space. The candidate will have the unique opportunity to serve as a solutions consultant, who will function as a front-end architecture subject matter expert (SME) and strategist, supporting digital marketing initiatives for a high-profile client in the automotive industry. This person must effectively work with clients, partners, and external vendors while designing and building solutions for analytics and media instrumentation to enable a data-driven customer experience. It is both a strategic and tactical role.

JOB RESPONSIBILITIES:

• Serve the role of analytics architecture and implementation SME.
• Provide technical consultation and support for clients and partners.
• Build custom development code with the heavy use of JavaScript to integrate and deploy analytics solutions that enable strategic objectives for the digital experience, such as personalization at scale, data governance, and privacy standards.
• Own and maintain custom analytics solutions (e.g. enterprise data layer, CMS integration, automated data monitoring, etc.) and its implications on reporting metrics and the collection process of both 1^st party and 3^rd party data.
• Design, contribute, and support architecture solutions that enable and advance data collection processes, including strategies to identify anonymous visitors across domains and campaigns while remaining in compliance with privacy regulations.
• Act as solutions expert for analytics implementation, integration, and configuration issues.
• Understand various MarTech tools, including analytics platforms, and how they integrate into the existing analytics technology stack.
• Build seamless integration of MarTech tools whenever possible for analytics delivery while strategically minimizing negative impact to site performance.
• Optimize front-end architecture and custom code to ensure that media tags and other 3^rd party integrations do not impact site page performance standards.
• Partner with media agencies to effectively support programmatic ads, exchange networks, and other AdTech services.
• Collaborate with team management to shape our clients’ technical capabilities in supporting their digital marketing strategy, measurement model, and expectations.
• Perform advanced troubleshooting of technical issues as it relates to our tagging solution and analytics technology framework.
• Evaluate and recommend new technologies and platforms for consideration to existing analytics technology stack.
• Participate in scrum ceremonies and adhere to Agile practices for delivery.

Qualifications

JOB QUALIFICATIONS:

• Bachelor’s Degree required in Computer Science or similar.
• Minimum 10 years of front-end architecture and development experience.
• Must have consulting or agency experience.
• Extensive experience working with different products of the Adobe Experience Cloud.
• Strong analytics platform implementation experience, preferably with Adobe Analytics and Google Analytics.
• Highly proficient with pure JavaScript coding without jQuery.
• General scripting (e.g. regular expressions, Nodejs, etc.) experience.
• Ability to hand-code HTML/CSS
• Required knowledge of advertising technologies and operations involving Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Exchanges & Real Time Bidding (RTB).

• Familiarity with Google Ad Manager.
• Good knowledge of consumer privacy and staying in compliance with data protection regulations.
• Experience with Ensighten or other comparable tag management platform a plus.
• Experience with offline/online data integration.
• Experience working under an Agile/Scrum framework.
• Excel at client relationship management as needed.
• Motivated by learning and evaluating new analytics technologies and staying up-to-date with current trends and tools.
• Can multi-task and quickly adapt to changing/conflicting priorities.
• Critical thinker who can problem solve.
• Excellent written/verbal communication.
• Ability to work independently and is a motivated self-starter.
• Detail-oriented and organized.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other legally protected characteristic.

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