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Georgia Employer MARKETING MANAGER - REMOTE OPPORTUNITY! in Atlanta, Georgia

Company DescriptionEurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, to the products you use every day, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.Eurofins is a world leader in food, environment, pharmaceutical and cosmetic product testing, discovery pharmacology, forensics, advanced material sciences, and in agroscience. We also focus on consumer product testing for quality, safety and sustainability across a wide range of industries including consumer electronics, medical devices, hardlines, softlines and toys. Eurofins\' mission is to contribute to the health and safety of all by providing our customers with high quality laboratory and advisory services whilst creating opportunities for our employees and generating sustainable shareholder value.In just over 35 years, Eurofins has grown from one laboratory in Nantes, France to more than 61,000 staff across a decentralizedand entrepreneurial network of more than 900 laboratories in over 60 countries. In 2022, Eurofins generated total revenues of EUR 6.7 billion, and has been among the best performing stocks in Europe over the past 20 years. Job DescriptionThe Marketing Manager for Electrical and Electronics (E&E), North America reports to VP/Global Head of Marketing of the Consumer Product Testing business and helps to design and implement end-to-end industry marketing and demand generation strategy for the dynamic electrical and electronics products sector - which includes industrial and IT equipment, consumer electronics, and medical devices. The E&E Marketing Manager works collaboratively with the Commercial team in North America to drive growth and advance market position for our robust suite of product safety and performance testing and certification offerings. The E&E Marketing Manager is responsible for and empowered to drive growth in the North American market by: developing and maintaining effective industry-level competitive positioning; creating conversion driving messaging and value propositions for each service line; overseeing the design and implementation of marketing campaigns, programs and events to drive awareness, demand generation, sales enablement and customer retention; and for results monitoring. The ideal candidate will have a strong background in creating and implementing effective business-to-business (B2B) marketing approach for account based marketing, events, digital marketing, campaign strategy, and messaging strategy/development. This role will collaborate as part of a commercial team with subject matter experts, sales leaders, marketing leadership, and business leadership and will have the opportunity to contribute to and lead a wide range of exciting strategic initiatives to drive growth and scale for Eurofins in North America for the Electrical and Electronics testing and certification. QualificationsEssential Job Duties: * Manage development and implementation of demand generation oriented marketing plans, programs and campaigns, both short-and-long-range to generate sustainable sales pipeline. * Implement, communicate, monitor, and report on E&E North America Marketing initiatives and campaigns. * Advance messaging development, differentiation and positioning for Eurofins E&E services and produce or oversee the production of a wide range of marketing deliverables in support of demand generation and thought leadership efforts. * Analyzing or compiling voice of customer insights, competitive insights and/or other market research. * Manage day-to-day relationships with external vendors and agencies to supp rt implementation of commercial initiatives and projects. * Up