Georgia Employer RETENTION PRICING AND LOYALTY STRATEGY MANAGER in Alpharetta, Georgia
When you join VerizonVerizon is one of the world\'s leading providers of technology and communications services, transforming the way we connect across the globe. We\'re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.What you\'ll be doing...In this integral role on the Loyalty & Legacy Pricing team, you will be directly responsible for driving the retention of Verizon\'s mobile customer base through the identification of churn mitigation opportunities and strategies. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies of the VZW consumer base which will enable the business to deliver messages and offers which are prioritized, personalized, and simultaneously beneficial to the customer and VZW. Execute these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, Mar Tech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. You will be responsible for both driving bottom up data-backed recommendations as well as adapting to top down requirements from executive leadership.Responsibilities include, but not limited to:Designing, and executing from concept through implementation, revenue generating activities to maximize yield from the mobile consumer base.Developing strategies to proactively mitigate voluntary disconnects.Partnering with the AI&D, P&E, and Business Intelligence teams to develop, manage, maintain, and monitor new tools meant to improve audience creation, targeting, and offer development.Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.Utilizing experience and business knowledge to develop annual marketing promotional roadmaps as well as guide strategy & execution of key marketing programs.Deciphering performance across a variety of metrics: i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.Facilitating proposal alignment between Finance and Marketing through business case development.Partnering with internal and external stakeholders to develop unique promotional campaigns that will differentiate Verizon in the industry while driving growth.Managing projects from concept, through execution, and retrospective analysis.What we\'re looking for...You\'ll need to have:Bachelor\'s degree or four or more years of work experience.Six or more years of relevant work experience.Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.Experience working with big data sets and relational... For full info follow application link.Equal Employment OpportunityWe\'re proud to be an equal opportunity employer - and celebrate our employees\' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.